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Partner with Highbright in Africa

Views: 12     Author: Site Editor     Publish Time: 2022-09-09      Origin: Site

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Afropak is a retail supplier in Ghana, Africa. Its business radiates to the broad West African countries and regions.


Afropak found Highbright one day and hoped that we can be their supplier in China. They used to purchase from other countries but those sellers didn’t own any factories and were not that cost-effective.

Highbright showed great interest and valued the potential partnership upon their first contact. Africa is a land full of opportunities, including the retail business. We hope to establish good cooperative relationships with various distributors and grow up together.

To help them break into the market, Highbright started from two aspects:
On the one hand, we held several meetings with Afropak, quickly and accurately found products suitable for the African market, and customized some supermarket equipment such as shelves and cash counters for free according to the needs of African customers.

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On the other hand, we sorted out some previous inquiries and found many order interests could not be fulfilled because of the small quantity required. However, during our conversation with Afropak, we collectively discovered that if these inquiries are combined, there is also a huge demand. We transferred these requests to Afropak to help them grow and achieve a win-win situation.

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It is not easy to establish a long-term cooperative relationship. Highbright fully understands the new distributors’ concerns, especially in the current pandemic situation. To dispel our potential partners’ concern, we will take the initiative to carry out third-party inspection and loading supervision, which will be conducted by authoritative third-party organizations such as SGS, at the expense of Highbright.

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Time flies, the first video meeting with Afropak seemed to be yesterday. Now, we have established a solid and reliable relationship. We persist in helping partners promote on the website, and continuously transfer inquiries to them.

Terry, the sales manager, has also become a good friend to Highbright partners. They often call to greet and discuss orders.

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